SEO that actually works on Shopify
Practical guides to search and AI visibility, written for real Shopify merchants. Each one is meant to be useful on its own, whether or not you ever use Pokra, and free of the filler that pads most SEO blogs.
Shopify SEO
5 articlesThe platform-specific playbook: crawl foundations, duplicate URLs, collection and product pages, and the technical fixes that quietly move rankings.
Shopify SEO: The Complete Guide for Store Owners
Skip the generic checklist. Here is Shopify SEO built around the platform's real constraints, in the order that actually moves rankings.
Shopify Product Page SEO: A Field Guide
An element-by-element teardown of a Shopify product page, plus the 10 SEO mistakes most themes ship by default and a checklist to fix them.
Shopify Collection Page SEO
Collection pages target the biggest category keywords on Shopify. Learn where collection copy goes and when a query wants a category page.
Shopify Technical SEO: Fixing What Quietly Suppresses Rankings
How Shopify's filter, sort, and pagination URLs quietly waste crawl budget, plus a diagnostic and checklist to find and fix the damage.
How to Run a Shopify SEO Audit (Step by Step)
A repeatable Shopify SEO audit with free tools, a scoring rubric, and a printable checklist to fix what matters first.
AI Search Visibility
5 articlesHow stores show up in ChatGPT, Gemini and Perplexity, and the schema and structure that make a store readable to answer engines.
AI Search Visibility for Ecommerce: Showing Up in ChatGPT, Gemini and Perplexity
How to show up when shoppers ask ChatGPT, Gemini, and Perplexity: the signals that decide inclusion, what you control, and how to measure it.
Answer Engine Optimization (AEO) for Shopify
A practical guide to answer engine optimization for Shopify: the answer-first block pattern, a before and after rewrite, and FAQ schema done right.
GEO vs SEO vs AEO: What Actually Changed
SEO, AEO, and GEO are one job on three surfaces. Here is what actually changed and where a Shopify merchant should spend effort first.
How to Get Your Shopify Products Recommended by ChatGPT
The real, attributed signals behind ChatGPT product recommendations, with a clear line between what you control and what you cannot.
Schema Markup for Shopify (and Why AI Search Depends on It)
What Shopify themes actually emit as structured data, the JSON-LD types that matter, and how to fix duplicate schema for search and AI.
Ecommerce SEO & Content
5 articlesKeyword research, product copy, content strategy and internal linking, organised around revenue rather than raw traffic.
Ecommerce SEO: A Practical Guide for Store Owners
An ecommerce SEO guide that puts effort where the revenue is, with a page-type to intent map and a priority model for store owners.
Ecommerce Keyword Research: Finding Buyer-Intent Keywords
How to find buyer-intent keywords, sort them by intent, and map each one to the product, collection, or blog page that should rank.
How to Write SEO Product Descriptions That Still Sell
A practical formula for product descriptions that rank and convert: where keywords go, what to cut, and before-and-after examples you can copy.
Ecommerce Content Strategy: Blogging That Actually Drives Sales
A practical framework for ecommerce content that sells: a converting topic model, a blog-to-product link pattern, and a topic-selection decision tree.
Internal Linking for Ecommerce Sites
A hub-and-spoke internal linking system for Shopify: collections as hubs, product cross-links, blog-to-product links, and an orphan-page finder.
SEO Automation
5 articlesWhat to automate, what to keep human, what Google actually says about AI content, and how an SEO app differs from an operator.
SEO Automation for Shopify: What to Automate (and What Never To)
Which Shopify SEO tasks to automate, which to keep manual, and why you must never let a bot rewrite pages already winning clicks.
AI SEO, Explained: What It Is and What It Isn't
A plain-English definition of AI SEO, with an honest breakdown of what AI can and cannot do and the human-in-the-loop model that keeps it working.
Automated vs Manual SEO: A Decision Framework
Score your store on catalog, size, team, and budget to decide whether to automate SEO, run a hybrid, or keep it manual, with a free worksheet.
Will AI Content Hurt Your SEO? What Google Actually Says
AI content does not hurt SEO by itself. Here is what Google's guidance actually says, plus a self-check to keep AI pages helpful.
Shopify SEO Apps vs an SEO Operator: How They Differ
Shopify SEO apps each fix one thing; an SEO operator audits, decides, does, and measures. A fair matrix, plus when a simple app is enough.