Terms & Conditions

1. The Service

Pokra is a subscription software service that connects to your Shopify store and, on your instruction, performs search-engine-optimisation work automatically. This includes researching keywords, auditing your store, producing an SEO roadmap, writing and publishing blog articles, and applying on-page changes such as SEO titles, meta descriptions, product and collection copy, FAQs, structured data, image alt text and internal links.

2. Eligibility and your account

• You must be at least 18 years old and legally able to enter a contract.
• You are responsible for the accuracy of the information you provide and for all activity under your account.
• You must own, or be authorised to manage, the Shopify store and Google properties you connect.

3. Subscription, billing and renewal

• The Service is offered on a single plan, billed in advance on the cycle you choose at checkout: ₹10,000 per month, or ₹60,000 per year paid once for the year.
• Payments are processed by Razorpay. We do not store your card details.
• Your subscription renews automatically at the end of each billing cycle until you cancel.
• If a payment fails, your subscription enters a short retry/grace period. If it remains unpaid, access is suspended.
• Prices may change with prior notice; changes never apply to a period you have already paid for.

Cancellation and refunds are described in our Refund & Cancellation Policy.

4. Authorisation to act on your store

By connecting your Shopify store, you authorise us to read your store data and to create and modify content on your behalf, as described above. You remain the owner of your store and its content. Changes we apply are recorded in your dashboard and most can be reversed with one click. Higher-risk work (for example rewriting existing product copy) is only carried out under a plan you have approved: we present each cycle's planned work to you in advance, you approve it or exclude items from it, and anything we identify afterwards is put to you as a further approval. Your approval covers the planned work rather than its final wording, which we generate at the time each change is made and record in your dashboard with the previous value.

5. No guarantee of search rankings

Search engine results are controlled by third parties (such as Google) and cannot be guaranteed by anyone. We apply established, white-hat SEO practices and report honestly on measured outcomes, but we do not promise specific rankings, traffic volumes, indexation, revenue or other results. Nothing on our website or in the Service constitutes such a guarantee.

6. Acceptable use

You agree not to use the Service to:

• publish unlawful, misleading, infringing or harmful content;
• attempt to manipulate search engines through deceptive practices;
• interfere with, reverse-engineer, or gain unauthorised access to the Service; or
• resell or provide the Service to third parties without our written consent.

We may suspend or terminate accounts that breach these terms.

7. Third-party services

The Service integrates with third parties including Shopify, Google (Search Console and Analytics), Razorpay, and AI and SEO-data providers. Your use of those services is governed by their own terms. We are not responsible for their availability, changes to their platforms, or their acts or omissions.

8. Intellectual property

We retain all rights in the Service, its software and its underlying technology. You retain all rights in your store, your brand and the content produced for you through the Service. You grant us a limited licence to process your data solely to provide the Service.

9. Limitation of liability

To the maximum extent permitted by law, we are not liable for indirect, incidental, special or consequential losses, or for lost profits, revenue, goodwill or data. Our total aggregate liability for any claim is limited to the subscription fees you paid to us in the three (3) months preceding the event giving rise to the claim. The Service is provided “as is” and “as available”.

10. Termination

You may cancel at any time from your dashboard. We may suspend or terminate the Service for non-payment, breach of these terms, or where required by law. On termination, your access ends and we may delete your data after a reasonable retention period (see the Privacy Policy).

11. Changes to these terms

We may update these terms from time to time. Material changes will be notified by email or in the dashboard. Continuing to use the Service after a change takes effect means you accept the updated terms.

12. Governing law

These terms are governed by the laws of India, and the courts at our registered place of business shall have exclusive jurisdiction over any dispute.

13. Contact

Questions about these terms? Email admin@pokra.in or see our Contact page.